I will try to give the definitions of some of the common internet marketing terms and abbreviations on this page. Although these are not the vocabulary definitions, I tried to do my best to describe each item. I want this page to serve you as a reference to lookup any internet marketing related word that comes to your mind. I will be uploading it whenever I have time and I come across something new. If you would like to add a word or phrase, please post a comment here. Ok, below the list goes in alphabetical order.

– AFFILIATE GLOSSARY –

Advertiser: Someone who pays others for advertising of his products or services.

Affiliate: Someone who takes a commission for leading a person to a merchant/advertiser’s desired action, a click, a lead or a purchase.

Affiliate Manager: Someone who manages affiliate programs and helps affiliates.

Affiliate Network: A company which acts as a medium between publishers and advertisers or merchants. e.g. Clickbank

CL: Craigslist – A US based free classifieds site started by a guy named Craig.

CPA: Cost Per Action – The amount of money paid by the advertiser when a desired action takes place, such as a click, a form submission or a purchase.

CPA Network: An affiliate network based on performance, namely, lead generation and CPA. e.g. NeverBlue

CPC: Cost Per Click – The amount of money paid by the advertiser for a click on their ad.

CPL: Cost Per Lead – The amount of money paid by the advertiser for a contact info submit, the lead.

CPM: Cost Per Thousand Impressions – The amount of money paid by the advertisers when their ad is displayed for a thousand times.

CPV: Cost Per Visit – Much like as CPC, the amount of money paid for a targeted visitor to a website.

EPC: Earnings Per Click – Mostly used for CPA offers, the estimated amount of money you will earn for each click on your link to an offer.

Keyword: A series of words that the user enters in a search engine to find relevant information. e.g. “buy flowers online”.

Niche: A specialized market. Any keyword that has profitability that you can think of. e.g. “security software downloads”

PPC: Pay Per Click – An advertising model in which the advertisers pay whenever their ad is clicked.

Publisher: Someone who gets a commission for promoting and sending visitors, leads or customers to an advertiser.

PVA: Phone Verified Account – Account that is verified by a real phone number, mostly used in CL advertising.

SEO: Search Engine Optimization – The sum of all activities done for a webpage to rank high for a given keyword on search engines.

SMTP: Simple Mail Transfer Protocol – Internet standard for e-mail transmission across Internet Protocol networks.

VPS: Virtual Private Server – A physical server computer that is partitioned into multiple servers.