For the past one month, I’ve been searching deeply about the black hat techniques related to making money online, especially by affiliate marketing. What I discovered was a large number of dirty secret techniques that some internet marketers behind the spots have been successfully utilizing for years to make huge amounts of money every single day.

I am not the authority to define what “Black Hat” is here, however I call something black hat if wouldn’t like to see other people doing it. So, to name a few of them, I would say, autoblogging, spamming in general – forums, blogs, social networks, classifieds – link farming, search engine manipulation and so on. I am sure there are tons of other black hat fields and tons of subcategories for the ones that I listed.

Each of them are so promising that it is difficult to resist. However, one common thing about black hat techniques is that you can’t use the same one forever. You can indeed make some really quick cash, though you will always need to revise and replace the techniques to survive. I know there are lots of people who happily makes great  deals of money out of black hat techniques and most of the times, if not always, they don’t bother with the fact that it is against the Terms of what they use and sometimes it is even illegal.

On the other hand, there is another path.

A bright path: To go White Hat. To be totally honest and transparent about everything you do, to work hard on your business to make it work and staying away from any shady or illegal actions. Again, I know people who makes thousands a day by totally utilizing white hat activities. They do not fake, lie or spam people, they build a tiny bit each day to grow their business consistently. And what is good about that is they build relationship with their followers and in time, they become an authority in whatever niche they are targeting.

So, which way will you go: Black Hat or White Hat?