If you have a website which drives a consistent amount of traffic, either organic or paid and if you are monetizing this traffic with only one way, you should definitely try some other means of monetization. For example, let’s say your website is based on a niche and you serve adsense ads on your website. Let’s assume that you get a number of clicks and earn some money.
At this point, we can conclude that you have an active and interested crowd that click on ads on your site and it will be wise to test some other means of monetization which can bring an additional income each month to you.
One of the monetization methods is promoting affiliate products. You can try this by inserting affiliate links or banners on your site such as Amazon Associates or Clickbank. There are lots of other affiliate programs and networks to try but these two are the ones that convert really well if done properly.
Amazon affiliate program works really well on niche specific sites and blogs. Clickbank does also convert if the topics covered in your site are closely related to the product you promote.
Another thing you could try is to insert in text ads like Infolinks, Echo Topic or Clicksor. You can add to the list many more. On some topics in text advertising really works well and people click on those types of ads.
CPA offers are another thing to be tested with your traffic. Sometimes, you can’t imagine how well it can work. Finally, if you have a good amount of traffic, you could sell backlinks for a monthly price to those with related web sites. It could be really profitable.
As you see, there are lots of ways to monetize your blog, you can find much more if you do a little research on the subject. Of course, I am not telling you to fill your website with ads and banners and annoy your visitors. You should test each method slowly and make small changes on your site in order not to piss your visitors of. I mean do not put ten ad blocks on a single page or have both adsense, Amazon, Clickbank, CPA and in text links on your homepage. This will not work and you will start losing visitors even if they are paid ones.
Just test two methods at a time and see if it works. If it works well, try adding a third method. If it doesn’t, step to the next method and continue testing.
By diversifying your monetization, you will be not relying on a single source of income and this is what we prefer, since a wise marketer never puts all his eggs into one basket.
Farewell.
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